Aetna Health Insurace

The Big BIG Hug
The Big BIG Hug

The Big BIG Hug

The Big BIG Hug

Client
Aetna & Huffington Post

Credits
Direction: Wednesday Studio
Agency: Anchor Point
Animation: Wednesday Studio & Ross Plaskow

Client
Aetna & Huffington Post

Credits
Direction: Wednesday Studio
Agency: Anchor Point
Animation: Wednesday Studio & Ross Plaskow

Client
Aetna & Huffington Post

Credits
Direction: Wednesday Studio
Agency: Anchor Point
Animation: Wednesday Studio & Ross Plaskow

The Brief
Aetna wanted content for a paid spot on The Huffington Post as part of their 'Take a Moment' compaign promiting mindfulness. 

The Solution
Part 01 of the campaign was a series of animated quotes for social media. Part 02 became an illustrated infographic, which would feature in a Huffington Post article. Our challenge was to illustrate different ways to cultivate focused awareness in our daily life, using only one illustration.

The Brief
Aetna wanted content for a paid spot on The Huffington Post as part of their 'Take a Moment' compaign promiting mindfulness. 

The Solution
Part 01 of the campaign was a series of animated quotes for social media. Part 02 became an illustrated infographic, which would feature in a Huffington Post article. Our challenge was to illustrate different ways to cultivate focused awareness in our daily life, using only one illustration.

The Brief
Aetna wanted content for a paid spot on The Huffington Post as part of their 'Take a Moment' compaign promiting mindfulness. 

The Solution
Part 01 of the campaign was a series of animated quotes for social media. Part 02 became an illustrated infographic, which would feature in a Huffington Post article. Our challenge was to illustrate different ways to cultivate focused awareness in our daily life, using only one illustration.

The Brief
Aetna wanted content for a paid spot on The Huffington Post as part of their 'Take a Moment' compaign promiting mindfulness. 

The Solution
Part 01 of the campaign was a series of animated quotes for social media. Part 02 became an illustrated infographic, which would feature in a Huffington Post article. Our challenge was to illustrate different ways to cultivate focused awareness in our daily life, using only one illustration.

The Brief
Aetna wanted content for a paid spot on The Huffington Post as part of their 'Take a Moment' compaign promiting mindfulness. 

The Solution
Part 01 of the campaign was a series of animated quotes for social media. Part 02 became an illustrated infographic, which would feature in a Huffington Post article. Our challenge was to illustrate different ways to cultivate focused awareness in our daily life, using only one illustration.

Client
Aetna & Huffington Post

Credits
Direction: Wednesday Studio
Agency: Anchor Point
Animation: Wednesday Studio & Ross Plaskow

Client
Aetna & Huffington Post

Credits
Direction: Wednesday Studio
Agency: Anchor Point
Animation: Wednesday Studio & Ross Plaskow

HP_Aetna_Lovely_SM
HP_Aetna_Joy_SM_LowCompress
HP_Aetna_LittleThings_SM

Part 01
The client gave us three famous quotes on mindfulness. We brought each one to life as short gifs for their social media campaign.

Part 01
The client gave us three famous quotes on mindfulness. We brought each one to life as short gifs for their social media campaign.

Part 01
The client gave us three famous quotes on mindfulness. We brought each one to life as short gifs for their social media campaign.

Part 01
The client gave us three famous quotes on mindfulness. We brought each one to life as short gifs for their social media campaign.

Part 01
The client gave us three famous quotes on mindfulness. We brought each one to life as short gifs for their social media campaign.

Part 02
We decided to place all of the central character's daily activities under one roof. Starting with the morning routine, you travel down the floors of the house, ventring outside, and ending back home in bed. We used diaginals in lighting and shadows to create segments, and keep the information legible.

Part 02
We decided to place all of the central character's daily activities under one roof. Starting with the morning routine, you travel down the floors of the house, ventring outside, and ending back home in bed. We used diaginals in lighting and shadows to create segments, and keep the information legible.

Part 02
We decided to place all of the central character's daily activities under one roof. Starting with the morning routine, you travel down the floors of the house, ventring outside, and ending back home in bed. We used diaginals in lighting and shadows to create segments, and keep the information legible.

Part 02
We decided to place all of the central character's daily activities under one roof. Starting with the morning routine, you travel down the floors of the house, ventring outside, and ending back home in bed. We used diaginals in lighting and shadows to create segments, and keep the information legible.

Part 02
We decided to place all of the central character's daily activities under one roof. Starting with the morning routine, you travel down the floors of the house, ventring outside, and ending back home in bed. We used diaginals in lighting and shadows to create segments, and keep the information legible.

Aetna1 Aetna2
Aetna4 Aetna3
huffpost

The Results
The illustration featured in the Huffington Post article on practical ways to be mindful.

The Results
The illustration featured in the Huffington Post article on practical ways to be mindful.

The Results
The illustration featured in the Huffington Post article on practical ways to be mindful.

The Results
The illustration featured in the Huffington Post article on practical ways to be mindful.

The Results
The illustration featured in the Huffington Post article on practical ways to be mindful.

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