The Big BIG Hug

The Big BIG Hug
The Big BIG Hug

The Big BIG Hug

The Big BIG Hug

Client
Internal Project

Credits
Production: Wednesday Studio
Direction: Iria Lopez
Design: Iria Lopez
Animation: Russ Etheridge, Eze Matteo, Joe Le Huquet
Music: Tom Drew 

Client
Internal Project

Credits
Production: Wednesday Studio

Direction: Iria Lopez
Design: Iria Lopez
Animation: Russ Etheridge, Eze Matteo, Joe Le Huquet
Music: Tom Drew

Client
Internal Project

Credits
Production: Wednesday Studio
Direction: Iria Lopez
Design: Iria Lopez
Animation: Russ Etheridge, Eze Matteo, Joe Le Huquet
Music: Tom Drew

The Brief
Living through a pandemic left a major mark on our society. People felt isolated, but with a sense of unity: we were all in this together. Wednesday Studio director Iria Lopez felt that this historical moment couldn't be ignored, and embarked upon making a music video focusing on brighter times ahead.

The Solution
Iria wanted to celebrate the moment we re-emerged from lockdown: when people could be together again, have a drink, hug each other, and rediscover the pleasure of the little things, like having a haircut! And of course, this being a music video, it was only right to end it on the ultimate social gathering, a live music gig. 

The Brief
Living through a pandemic left a major mark on our society. People felt isolated, but with a sense of unity: we were all in this together. Wednesday Studio director Iria Lopez felt that this historical moment couldn't be ignored, and embarked upon making a music video focusing on brighter times ahead.

The Solution
Iria wanted to celebrate the moment we re-emerged from lockdown: when people could be together again, have a drink, hug each other, and rediscover the pleasure of the little things, like having a haircut! And of course, this being a music video, it was only right to end it on the ultimate social gathering, a live music gig. 

The Brief
Living through a pandemic left a major mark on our society. People felt isolated, but with a sense of unity: we were all in this together. Wednesday Studio director Iria Lopez felt that this historical moment couldn't be ignored, and embarked upon making a music video focusing on brighter times ahead.

The Solution
Iria wanted to celebrate the moment we re-emerged from lockdown: when people could be together again, have a drink, hug each other, and rediscover the pleasure of the little things, like having a haircut! And of course, this being a music video, it was only right to end it on the ultimate social gathering, a live music gig.

The Brief
Living through a pandemic left a major mark on our society. People felt isolated, but with a sense of unity: we were all in this together. Wednesday Studio director Iria Lopez felt that this historical moment couldn't be ignored, and embarked upon making a music video focusing on brighter times ahead.

The Solution
Iria wanted to celebrate the moment we re-emerged from lockdown: when people could be together again, have a drink, hug each other, and rediscover the pleasure of the little things, like having a haircut! And of course, this being a music video, it was only right to end it on the ultimate social gathering, a live music gig.

The Brief
Living through a pandemic left a major mark on our society. People felt isolated, but with a sense of unity: we were all in this together. Wednesday Studio director Iria Lopez felt that this historical moment couldn't be ignored, and embarked upon making a music video focusing on brighter times ahead.

The Solution
Iria wanted to celebrate the moment we re-emerged from lockdown: when people could be together again, have a drink, hug each other, and rediscover the pleasure of the little things, like having a haircut! And of course, this being a music video, it was only right to end it on the ultimate social gathering, a live music gig.

Client
Internal Project

Credits
Production: Wednesday Studio
Direction: Iria Lopez
Design: Iria Lopez
Animation: Russ Etheridge, Eze Matteo, Joe Le Huquet
Music: Tom Drew

Client
Internal Project

Credits
Production: Wednesday Studio
Direction: Iria Lopez
Design: Iria Lopez
Animation: Russ Etheridge, Eze Matteo, Joe Le Huquet
Music: Tom Drew

The Process
The production was surprisingly straightforward. Iria had a clear vision. She started with two lists, things that could be happening indoors during lockdown, and things we looked forward to post lockdown. With each situation on its own post it and whilst listening to the music, she rearranged them until a clear narrative emerged. 

The Process
The production was surprisingly straightforward. Iria had a clear vision. She started with two lists, things that could be happening indoors during lockdown, and things we looked forward to post lockdown. With each situation on its own post it and whilst listening to the music, she rearranged them until a clear narrative emerged. 

The Process
The production was surprisingly straightforward. Iria had a clear vision. She started with two lists, things that could be happening indoors during lockdown, and things we looked forward to post lockdown. With each situation on its own post it and whilst listening to the music, she rearranged them until a clear narrative emerged. 

The Process
The production was surprisingly straightforward. Iria had a clear vision. She started with two lists, things that could be happening indoors during lockdown, and things we looked forward to post lockdown. With each situation on its own post it and whilst listening to the music, she rearranged them until a clear narrative emerged. 

The Process
The production was surprisingly straightforward. Iria had a clear vision. She started with two lists, things that could be happening indoors during lockdown, and things we looked forward to post lockdown. With each situation on its own post it and whilst listening to the music, she rearranged them until a clear narrative emerged. 

Harping back to childhood, the style is a modern take on UPA cartoons. Bold, happy colours & playful shapes enhance the storyline of how we enjoyed everything as if for the first time again. Oversized characters were squeezed into small spaces, whilst proportions were stretched and pulled in outside spaces, juxtaposing being inside vs outside.

Harping back to childhood, the style is a modern take on UPA cartoons. Bold, happy colours & playful shapes enhance the storyline of how we enjoyed everything as if for the first time again. Oversized characters were squeezed into small spaces, whilst proportions were stretched and pulled in outside spaces, juxtaposing being inside vs outside.

Harping back to childhood, the style is a modern take on UPA cartoons. Bold, happy colours & playful shapes enhance the storyline of how we enjoyed everything as if for the first time again. Oversized characters were squeezed into small spaces, whilst proportions were stretched and pulled in outside spaces, juxtaposing being inside vs outside.

Harping back to childhood, the style is a modern take on UPA cartoons. Bold, happy colours & playful shapes enhance the storyline of how we enjoyed everything as if for the first time again. Oversized characters were squeezed into small spaces, whilst proportions were stretched and pulled in outside spaces, juxtaposing being inside vs outside.

Harping back to childhood, the style is a modern take on UPA cartoons. Bold, happy colours & playful shapes enhance the storyline of how we enjoyed everything as if for the first time again. Oversized characters were squeezed into small spaces, whilst proportions were stretched and pulled in outside spaces, juxtaposing being inside vs outside.

cantaloupe_island__ (1080p) (0-00-50-16)
the big big hug
cantaloupe_island__ (1080p) (0-02-11-18)
cantaloupe_island__ (1080p) (0-04-52-13)

The smears technique added snappiness to the animation, bringing out the joy in movement!

The smears technique added snappiness to the animation, bringing out the joy in movement!

The smears technique added snappiness to the animation, bringing out the joy in movement!

The smears technique added snappiness to the animation, bringing out the joy in the movement!

The smears technique added snappiness to the animation, bringing out the joy in movement!

The Results
The Big BIG Hug was ultimately intended to be a celebration of togetherness through music, and boy did it deliver. It’s traveled the world with animation festivals and had the joy of bringing people & music together in Belgian music festival’s Pukkelpop.
It also has the honour to live online featured in Skwigly Magazine , Girls in Film, and as part of STASH’s Permanent collections.

The Results
The Big BIG Hug was ultimately intended to be a celebration of togetherness through music, and boy did it deliver. It’s traveled the world with animation festivals and had the joy of bringing people & music together in Belgian music festival’s Pukkelpop.
It also has the honour to live online featured in Skwigly Magazine , Girls in Film, and as part of STASH’s Permanent collections.

The Results
The Big BIG Hug was ultimately intended to be a celebration of togetherness through music, and boy did it deliver. It’s traveled the world with animation festivals and had the joy of bringing people & music together in Belgian music festival’s Pukkelpop.
It also has the honour to live online featured in Skwigly Magazine , Girls in Film, and as part of STASH’s Permanent collections.

The Results
The Big BIG Hug was ultimately intended to be a celebration of togetherness through music, and boy did it deliver. It’s traveled the world with animation festivals and had the joy of bringing people & music together in Belgian music festival’s Pukkelpop.
It also has the honour to live online featured in Skwigly Magazine , Girls in Film, and as part of STASH’s Permanent collections.

The Results
The Big BIG Hug was ultimately intended to be a celebration of togetherness through music, and boy did it deliver. It’s traveled the world with animation festivals and had the joy of bringing people & music together in Belgian music festival’s Pukkelpop.
It also has the honour to live online featured in Skwigly Magazine , Girls in Film, and as part of STASH’s Permanent collections.

BigBigHug_Laurels
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