The Making of The Chronic

The Making of The Chronic

The Making of The Chronic 

The Making of The Chronic

The Making of
The Chronic 

Client
Anonymous

Credits
Direction: Wednesday Studio
Production: Wednesday Studio
Story Concept: Wednesday Studio
Storyboard & Layout: Daniel Cordero, Joseph May, Esther Lalanne, Lana Simanenkova
Lead Design: Esther Lalanne
Colour Layouts: Lana Simanenkova, Joseph May, Daniel Cordero

Animation Supervisors: Rave Growl
Animation: Rave Growl
Agency: Atrbute
Executive Producer: Nikki Ferrara

Client
Anonymous

Credits
Direction: Wednesday Studio
Production: Wednesday Studio
Story Concept: Wednesday Studio
Storyboard & Layout: Daniel Cordero, Joseph May, Esther Lalanne, Lana Simanenkova
Lead Design: Esther Lalanne
Colour Layouts: Lana Simanenkova, Joseph May, Daniel Cordero

Animation Supervisors: Rave Growl
Animation: Rave Growl
Agency: Atrbute
Executive Producer: Nikki Ferrara

Client
Anonymous

Credits
Direction: Wednesday Studio
Production: Wednesday Studio
Story Concept: Wednesday Studio
Storyboard & Layout: Daniel Cordero, Joseph May, Esther Lalanne, Lana Simanenkova
Lead Design: Esther Lalanne
Colour Layouts: Lana Simanenkova, Joseph May, Daniel Cordero

Animation Supervisors: Rave Growl
Animation: Rave Growl
Agency: Atrbute
Executive Producer: Nikki Ferrara

The Brief
We jumped at the chance to bring a piece of hip hop history to film when we were approached to direct this project. The brief was to put picture to voice, as Snoop Dogg recounts the making of Dr.Dre's iconic "The Chronic" album in his own words.
The challenge was the ambitious timeline: one story per track- 16 films in 8 weeks. 

The Solution
Time was of the essence, so we turned this into a global collaboration. Wednesday Studio directed the project, heading story and design, whilst overseeing the films, ensuring cohesiveness. Rave Growl led the animation with their animation team from their Cape Town studio, whilst Atrbute Studios produced from NY.

The trailer below shows a sneak peak of the end result, our ode to the legendary 1992 rap album.

The Brief
We jumped at the chance to bring a piece of hip hop history to film when we were approached to direct this project. The brief was to put picture to voice, as Snoop Dogg recounts the making of Dr.Dre's iconic "The Chronic" album in his own words.
The challenge was the ambitious timeline: one story per track- 16 films in 8 weeks. 

The Solution
Time was of the essence, so we turned this into a global collaboration. Wednesday Studio directed the project, heading story and design, whilst overseeing the films, ensuring cohesiveness. Rave Growl led the animation with their animation team from their Cape Town studio, whilst Atrbute Studios produced from NY.

The trailer below shows a sneak peak of the end result, our ode to the legendary 1992 rap album.
 

The Brief
We jumped at the chance to bring a piece of hip hop history to film when we were approached to direct this project. The brief was to put picture to voice, as Snoop Dogg recounts the making of Dr.Dre's iconic "The Chronic" album in his own words.
The challenge was the ambitious timeline: one story per track- 16 films in 8 weeks. 

The Solution
Time was of the essence, so we turned
 this into a global collaboration. Wednesday Studio directed the project, heading story and design, whilst overseeing the films, ensuring cohesiveness. Rave Growl led the animation with their animation team from their Cape Town studio, whilst Atrbute Studios produced from NY.

The trailer below shows a sneak peak of the end result, our ode to the legendary 1992 rap album.

The Brief
We jumped at the chance to bring a piece of hip hop history to film when we were approached to direct this project. The brief was to put picture to voice, as Snoop Dogg recounts the making of Dr.Dre's iconic "The Chronic" album in his own words.
The challenge was the ambitious timeline: one story per track- 16 films in 8 weeks. 

The Solution
Time was of the essence, so we turned this into a global collaboration. Wednesday Studio directed the project, heading story and design, whilst overseeing the films, ensuring cohesiveness. Rave Growl led the animation with their animation team from their Cape Town studio, whilst Atrbute Studios produced from NY.

The trailer below shows a sneak peak of the end result, our ode to the legendary 1992 rap album.

The Brief
We jumped at the chance to bring a piece of hip hop history to film when we were approached to direct this project. The brief was to put picture to voice, as Snoop Dogg recounts the making of Dr.Dre's iconic "The Chronic" album in his own words.
The challenge was the ambitious timeline: one story per track- 16 films in 8 weeks. 

The Solution
Time was of the essence, so we turned this into a global collaboration. Wednesday Studio directed the project, heading story and design, whilst overseeing the films, ensuring cohesiveness. Rave Growl led the animation with their animation team from their Cape Town studio, whilst Atrbute Studios produced from NY.

The trailer below shows a sneak peak of the end result, our ode to the legendary 1992 rap album.

Client
Anonymous

Credits
Direction: Wednesday Studio
Production: Wednesday Studio
Story Concept: Wednesday Studio
Storyboard & Layout: Daniel Cordero, Joseph May, Esther Lalanne, Lana Simanenkova
Lead Design: Esther Lalanne
Colour Layouts: Lana Simanenkova, Joseph May, Daniel Cordero

Animation Supervisors: Rave Growl
Animation: Rave Growl
Agency: Atrbute
Executive Producer: Nikki Ferrara

Client
Anonymous

Credits
Direction: Wednesday Studio
Production: Wednesday Studio
Story Concept: Wednesday Studio
Storyboard & Layout: Daniel Cordero, Joseph May, Esther Lalanne, Lana Simanenkova
Lead Design: Esther Lalanne
Colour Layouts: Lana Simanenkova, Joseph May, Daniel Cordero

Animation Supervisors: Rave Growl
Animation: Rave Growl
Agency: Atrbute
Executive Producer: Nikki Ferrara

The Process
It was a joy assembling and working with our team of illustrators, storyboard artists, and colourists on this project. We started with a deep dive into hip hop history to understand the origins of the emblematic album. Drawing inspiration from 90’s music videos and archive photography, the ideas began to emerge. 

The Process
It was a joy assembling and working with our team of illustrators, storyboard artists, and colourists on this project. We started with a deep dive into hip hop history to understand the origins of the emblematic album. Drawing inspiration from 90’s music videos and archive photography, the ideas began to emerge.

The Process
It was a joy assembling and working with our team of illustrators, storyboard artists, and colourists on this project. We started with a deep dive into hip hop history to understand the origins of the emblematic album. Drawing inspiration from 90’s music videos and archive photography, the ideas began to emerge.

The Process
It was a joy assembling and working with our team of illustrators, storyboard artists, and colourists on this project. We started with a deep dive into hip hop history to understand the origins of the emblematic album. Drawing inspiration from 90’s music videos and archive photography, the ideas began to emerge.

The Process
It was a joy assembling and working with our team of illustrators, storyboard artists, and colourists on this project. We started with a deep dive into hip hop history to understand the origins of the emblematic album. Drawing inspiration from 90’s music videos and archive photography, the ideas began to emerge.

The ideas became rough sketches and were rendered as detailed storyboard layouts, followed by a colour pass to map out the tonal shifts. The colour boards in turn inspired the key illustrations for each film. We developed an artistic direction for the style that combines influences from street art and comic book aesthetics.

The ideas became rough sketches and were rendered as detailed storyboard layouts, followed by a colour pass to map out the tonal shifts. The colour boards in turn inspired the key illustrations for each film. We developed an artistic direction for the style that combines influences from street art and comic book aesthetics.

The ideas became rough sketches and were rendered as detailed storyboard layouts, followed by a colour pass to map out the tonal shifts. The colour boards in turn inspired the key illustrations for each film. We developed an artistic direction for the style that combines influences from street art and comic book aesthetics.

The ideas became rough sketches and were rendered as detailed storyboard layouts, followed by a colour pass to map out the tonal shifts. The colour boards in turn inspired the key illustrations for each film. We developed an artistic direction for the style that combines influences from street art and comic book aesthetics..

The ideas became rough sketches and were rendered as detailed storyboard layouts, followed by a colour pass to map out the tonal shifts. The colour boards in turn inspired the key illustrations for each film. We developed an artistic direction for the style that combines influences from street art and comic book aesthetics.

dre_snoop_crhonic The Making of The Chronic
GTHANG02 copy snoop5

 Split framing evokes a graphic novel feel, whilst the colour palette keeps it fresh & bold. A modern take on the classic comic book style. 

Split framing evokes a graphic novel feel, whilst the colour palette keeps it fresh & bold. A modern take on the classic comic book style. 

 Split framing evokes a graphic novel feel, whilst the colour palette keeps it fresh & bold. A modern take on the classic comic book style. 

 Split framing evokes a graphic novel feel, whilst the colour palette keeps it fresh & bold. A modern take on the classic comic book style. 

Split framing evokes a graphic novel feel, whilst the colour palette keeps it fresh & bold. A modern take on the classic comic book style. 

Snoop01
snoop03
The Day The Niggaz Took Over_frame03-09_v02
snoop6
frame 26
frame-28

The Results
Alongside a comprehensive design bible, we then passed our boards, layouts and key designs on to the team at Rave Growl, who tackled the logistical challenge of creating the remaining design assets whilst animating all 16 films in record time.
It was a truly global team effort.

The Results
Alongside a comprehensive design bible, we then passed our boards, layouts and key designs on to the team at Rave Growl, who tackled the logistical challenge of creating the remaining design assets whilst animating all 16 films in record time.
It was a truly global team effort.

The Results
Alongside a comprehensive design bible, we then passed our boards, layouts and key designs on to the team at Rave Growl, who tackled the logistical challenge of creating the remaining design assets whilst animating all 16 films in record time.
It was a truly global team effort.

The Results
Alongside a comprehensive design bible, we then passed our boards, layouts and key designs on to the team at Rave Growl, who tackled the logistical challenge of creating the remaining design assets whilst animating all 16 films in record time.
It was a truly global team effort.

The Results
Alongside a comprehensive design bible, we then passed our boards, layouts and key designs on to the team at Rave Growl, who tackled the logistical challenge of creating the remaining design assets whilst animating all 16 films in record time.
It was a truly global team effort.

The-Chronic-Design-Guidebook-2
The-Chronic-Design-Guidebook-3
The-Chronic-Design-Guidebook-4
The-Chronic-Design-Guidebook-1
The-Chronic-Design-Guidebook
Logo6



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