Xiidra

Xiidra
Xiidra

Xiidra

Xiidra

Client
Xiidra

Credits
Direction & Animation: Wednesday Studio
Production: Anchor Point
Executive Producer: Mike Holm
Animation: Oliver Sin, Russ Etheridge

Client
Xiidra

Credits
Direction & Animation: Wednesday Studio
Production: Anchor Point
Executive Producer: Mike Holm
Animation: Oliver Sin, Russ Etheridge

Client
Xiidra

Credits
Direction & Animation: Wednesday Studio
Production: Anchor Point
Executive Producer: Mike Holm
Animation: Oliver Sin, Russ Etheridge

The Brief
The client needed a how-to video takes you through the process of using Xiidra eye drops step by step, with a runtime of over 3 minutes. They wanted an explainer that is both precise, and pleasant to watch.

The Solution
We needed to get the right tone, which was informative, warm, friendly, and engaging- without being distracting and cartoony. We stripped back the visuals by making eyes and hands the main characters. Text helped highlight important steps, whilst the brand colours kept it consistent with their branding.

The Brief
The client needed a how-to video takes you through the process of using Xiidra eye drops step by step, with a runtime of over 3 minutes. They wanted an explainer that is both precise, and pleasant to watch.

The Solution
The client needed a how-to video takes you through the process of using Xiidra eye drops step by step, with a runtime of over 3 minutes. They wanted an explainer that is both precise, and pleasant to watch.

The Brief
The client needed a how-to video takes you through the process of using Xiidra eye drops step by step, with a runtime of over 3 minutes. They wanted an explainer that is both precise, and pleasant to watch.

The Solution
We needed to get the right tone, which was informative, warm, friendly, and engaging- without being distracting and cartoony. We stripped back the visuals by making eyes and hands the main characters. Text helped highlight important steps, whilst the brand colours kept it consistent with their branding.

The Brief
The client needed a how-to video takes you through the process of using Xiidra eye drops step by step, with a runtime of over 3 minutes. They wanted an explainer that is both precise, and pleasant to watch.

The Solution
We needed to get the right tone, which was informative, warm, friendly, and engaging- without being distracting and cartoony. We stripped back the visuals by making eyes and hands the main characters. Text helped highlight important steps, whilst the brand colours kept it consistent with their branding.

The Brief
The client needed a how-to video takes you through the process of using Xiidra eye drops step by step, with a runtime of over 3 minutes. They wanted an explainer that is both precise, and pleasant to watch.

The Solution
We needed to get the right tone, which was informative, warm, friendly, and engaging- without being distracting and cartoony. We stripped back the visuals by making eyes and hands the main characters. Text helped highlight important steps, whilst the brand colours kept it consistent with their branding.

Client
Xiidra

Credits
Direction & Animation: Wednesday Studio
Production: Anchor Point
Executive Producer: Mike Holm
Animation: Oliver Sin, Russ Etheridge

Client
Xiidra

Credits
Direction & Animation: Wednesday Studio
Production: Anchor Point
Executive Producer: Mike Holm
Animation: Oliver Sin, Russ Etheridge

The Process
Explainers can be tricky to balance, you need to be factual without being dry, engaging without distracting from the information. In the storyboard process, we aimed to keep the focus on the key information for each step, whilst adding surprising touches in the transitions and text animation.

The Process
Explainers can be tricky to balance, you need to be factual without being dry, engaging without distracting from the information. In the storyboard process, we aimed to keep the focus on the key information for each step, whilst adding surprising touches in the transitions and text animation.

The Process
Explainers can be tricky to balance, you need to be factual without being dry, engaging without distracting from the information. In the storyboard process, we aimed to keep the focus on the key information for each step, whilst adding surprising touches in the transitions and text animation.

The Process
Explainers can be tricky to balance, you need to be factual without being dry, engaging without distracting from the information. In the storyboard process, we aimed to keep the focus on the key information for each step, whilst adding surprising touches in the transitions and text animation.

The Process
Explainers can be tricky to balance, you need to be factual without being dry, engaging without distracting from the information. In the storyboard process, we aimed to keep the focus on the key information for each step, whilst adding surprising touches in the transitions and text animation.

Stylistcally, we knew that a clean graphic look would suit the narrative. After our first draft based on linework, we felt that it was too busy, and opted for colour blocks and minimal linework.

Stylistcally, we knew that a clean graphic look would suit the narrative. After our first draft based on linework, we felt that it was too busy, and opted for colour blocks and minimal linework.

Stylistcally, we knew that a clean graphic look would suit the narrative. After our first draft based on linework, we felt that it was too busy, and opted for colour blocks and minimal linework.

Stylistcally, we knew that a clean graphic look would suit the narrative. After our first draft based on linework, we felt that it was too busy, and opted for colour blocks and minimal linework.

Stylistcally, we knew that a clean graphic look would suit the narrative. After our first draft based on linework, we felt that it was too busy, and opted for colour blocks and minimal linework.

AP_Xiidra_Styleframe_07_v01 AP_Xiidra_Shot007_B
AP_Xiidra_Styleframe_08_v01 AP_Xiidra_Shot021_B

Split framing, screen swipes, morphs and camera moves kept the narrative moving along. Inventive transitions added joyous touches throughout. 

Split framing, screen swipes, morphs and camera moves kept the narrative moving along. Inventive transitions added joyous touches throughout. 

Split framing, screen swipes, morphs and camera moves kept the narrative moving along. Inventive transitions added joyous touches throughout. 

Split framing, screen swipes, morphs and camera moves kept the narrative moving along. Inventive transitions added joyous touches throughout. 

Split framing, screen swipes, morphs and camera moves kept the narrative moving along. 
Inventive transitions added joyous touches throughout. 

AP_Xiidra_Shot002
AP_Xiidra_Shot011_B
AP_Xiidra_Shot006_B
AP_Xiidra_Shot008_C

The Results
Instructions are important when applying a medication. Clarity was key, so we usd text to highlight each main step. Type wasn't an afterthought however, it was truly integrated into the animaiton. 'TWIST' twisted, 'BREAK' broke, 'TILT' tilted! The end result was a immensely clear, easy to follow step by step video, with pleasant surpsies along the way.

The Results
Instructions are important when applying a medication. Clarity was key, so we usd text to highlight each main step. Type wasn't an afterthought however, it was truly integrated into the animaiton. 'TWIST' twisted, 'BREAK' broke, 'TILT' tilted! The end result was a immensely clear, easy to follow step by step video, with pleasant surpsies along the way.

The Results
Instructions are important when applying a medication. Clarity was key, so we usd text to highlight each main step. Type wasn't an afterthought however, it was truly integrated into the animaiton. 'TWIST' twisted, 'BREAK' broke, 'TILT' tilted! The end result was a immensely clear, easy to follow step by step video, with pleasant surpsies along the way.

The Results
Instructions are important when applying a medication. Clarity was key, so we usd text to highlight each main step. Type wasn't an afterthought however, it was truly integrated into the animaiton. 'TWIST' twisted, 'BREAK' broke, 'TILT' tilted! The end result was a immensely clear, easy to follow step by step video, with pleasant surpsies along the way.

The Results
Instructions are important when applying a medication. Clarity was key, so we usd text to highlight each main step. Type wasn't an afterthought however, it was truly integrated into the animaiton. 'TWIST' twisted, 'BREAK' broke, 'TILT' tilted! The end result was a immensely clear, easy to follow step by step video, with pleasant surpsies along the way.

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